Want to Build Your Business? Build Your Relationships First!

Have you ever experienced "sales pitch" rejection? Let me explain. Let's say you've met someone while standing in the checkout line of your neighborhood grocer. You assess your target and assume what you're "selling" is something this person would want. You reach into your bag or wallet, pull out your business card and attempt to hand it to the customer. You immediately follow with a 10-second introduction of yourself, your product and an explanation of how your service can be of great benefit to them. Potential customer response: "Sorry, not interested". In fact, your target comes off irritated and turned off by your blatant inconsideration of their Saturday morning shopping experience.

The truth is, it's virtually impossible to sell one's products and services "on the fly". The most common mistake most direct sellers make is in trying to sell without establishing a relationship. Most lasting relationships develop over time and requires continuous deposits of trust and reliability. Going in for the "kill" will often ruin your reputation, causing many potential customer to run in the other direction when come within 100 feet of you. Clearly, that's not what you want.

The key to building interest in your business is allowing your relationships to grow over time. You want your potential leads to know that you are not attempting to peddle your what-nots, but to build lasting relationships.

Let me provide you a few examples of simple things you can do to attract new contacts. First, everyone loves something for free. Do you have samples of your products you can give away? If yes, then do so. Follow-up by asking if you can email them a survey to obtain their opinion about the product. Objective: the lead will try-out your product without any commitments and you have obtained their email address with their permission. Here's something else. Have you written articles about something that may be important to your potential leads? Let's say your business is related to Natural Bath & Body products. If so, you won't necessarily want to send your leads information about your business specifically, but consider sending information about the benefits of the natural ingredients contained in your product. Education and information is key!

This will do two things. First, the lead will consider you a business professional, perhaps an industry expert, well versed in the many benefits of holistic body treatments. Secondly, if the information is of greater benefit to your leads, subsequent articles will create a sense of anticipation, making them think they're getting some free they would have otherwise paid for.

Remember: Building Relationship is the key to Building Your Business Big!

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