The Fastest Way To Get Customers To STOP Doing Business With You Is To Develop This Bad Habit

I thought I would share this very enlightening article, written by a good friend of mine, Larry Beacham of Diamond Cutter Marketing Group. If you're in business for yourself, you very well know the importance of building and maintaining RELATIONSHIPS with your customers and not just making the SALE. If you are experiencing trouble retaining customers, this article is for you. Happy Reading and I look forward to your comments! -Regina

The Fastest Way To Get Customers To STOP Doing Business With You Is To Develop This Bad Habit

"Did you know that it is a lot easier to keep an existing customer or business partner than it is to acquire a new one? After all the time and energy that is invested into getting business, I’m always amazed at how some people drop the ball when it comes to follow through, especially with a newly acquired customer.

My wife has recently bought a service from an individual who my wife has called and emailed multiple times with questions, yet they are extremely slow to respond and difficult to reach. Now, if my wife were to cancel that service, I would be willing to bet that this individual would be blowing up my wife’s cell phone and email trying to figure out what happened.

There’s absolutely no excuse for the developing the bad habit of poor customer service. You should care more for your existing business than you do about any potential future business. Satisfied customers will:

-Remain loyal even if someone else comes along with a better price or even better quality product
-Develop generational business for you by getting their immediate family “sold” (think about the detergent you use – did your mom use it?)
-Upgrade to a more expensive version of the product/service when offered
-Purchase additional products related to their original purchase (i.e. detergent leads to bleach; bleach leads to fabric softener, etc.)
-Defend their purchase (and indirectly you) when challenged
-Provide referrals WITHOUT YOU HAVING TO ASK

None of these above benefits are available to you unless you sell out to making sure that your customers feel loved and cherished. If someone cancels your service or discontinues ordering from you, it’s a sure sign of potential neglect on your part.

If you have developed a strong enough relationship with your customers, they will contact you before they stop doing business. The main reason is that sense of loyalty; they don’t want to negatively impact your life because they realize that their commitment is helping to feed your family. If there’s no relationship there, they could care less about all that. This is why you want to take the time to build your value AFTER the sale". (Stay tuned for Part II of this article).

For more Business Building Resouces, log on to www.SalesBuzzBook.com or call (630) 300-4217, Regina Dillard, Sales Buzz Business Solutions.